In the amazingly successful bead and bracelet category, Personality jewelry was introduced in 2007. It achieved immediate and lasting success due to its innovative product presentation and customer service. Personality today is just as committed as ever to developing one of the best and most innovative collections in the marketplace. With the addition of an entire new collection of charms, plus new beads, Personality now offers a woman endless ways to celebrate. We will continue to completely support our more than 300 retail jewelers who currently carry the Personality line and look forward to adding additional committed retail partners.