NEW YEAR’S RESOLUTION:GO FOR THE GOLD! Why to expect a Gold Rush in 2019.
JANUARY 9, 2019
Who can forget the gold fever of the ’80s and early ’90s. Even millennials will remember growing up and seeing yellow gold everywhere—on the street, on TV, and worn by their parents.
Royal Chain is ushering in the new year with a big presence of fashion’s hottest metal, yellow gold! Bright, bold, and playful new pieces that recall the opulent eighties and the glam-rock street vibe of the ‘90s. But as always, these new pieces have been executed with a modern twist for today’s trendsetting consumer that hails from urban cities to the heartland.
2018 was a game-changing year for gold and for Royal Chain that witnessed a striking resurgence of gold. Just in time for our 40th anniversary, editors at magazines like INSTYLE and Harper’s BAZAAR started featuring plain gold jewelry again. Models and celebrities started adorning gold stacked bangles in lieu of the ubiquitous diamond bling we have seen over the last two decades.
Iconic Italian brands of the ’80s and ’90s like Versace and Moschino became the “it” brands again, increasing their brand awareness and popularity by simply going back to their roots, with lots of gold hardware everywhere. Once again, people went crazy for it. |
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NEW YEAR’S RESOLUTION:GO FOR
THE GOLD!
Why to expect a Gold Rush in 2019.
JANUARY 9, 2019
Who can forget the gold fever of the ’80s and early ’90s. Even millennials will remember growing up and seeing yellow gold everywhere—on the street, on TV, and worn by their parents.
Royal Chain is ushering in the new year with a big presence of fashion’s hottest metal, yellow gold! Bright, bold, and playful new pieces that recall the opulent eighties and the glam-rock street vibe of the ‘90s. But as always, these new pieces have been executed with a modern twist for today’s trendsetting consumer that hails from urban cities to the heartland.
2018 was a game-changing year for gold and for Royal Chain that witnessed a striking resurgence of gold. Just in time for our 40th anniversary, editors at magazines like INSTYLE and Harper’s BAZAAR started featuring plain gold jewelry again. Models and celebrities started adorning gold stacked bangles in lieu of the ubiquitous diamond bling we have seen over the last two decades.
Iconic Italian brands of the ’80s and ’90s like Versace and Moschino became the “it” brands again, increasing their brand awareness and popularity by simply going back to their roots, with lots of gold hardware everywhere. Once again, people went crazy for it.
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Now, from the fashion runways of Milan to the windows of Fifth Avenue’s most iconic stores, it is clear that gold is back in a big, big way.
Speaking of big, today’s gold is definitely a lot bolder than it has been in the last decade. And while the cleaner, simpler and smaller profile pieces remain strong sellers at retail, the bigger, bolder pieces with some heft to them are catching up quickly. Think Nancy Reagan inspired bracelets and Notorious B.I.G chains. Yes, really, THAT big!
Don’t underestimate your gold customer. The profile has totally changed. She’s the girl next door, the fashionista, the office worker, and the high-powered attorney. He’s the ballplayer, the tech geek, the finance guy. The important thing is to know, today everyone wants a piece of the gold action, so be ready and have something for them when they walk through your doors. And today’s consumer is no fool, they know gold has intrinsic value and aren’t afraid to invest in something they can hold onto (or pass on) for years to come. Sticker shock has become less shocking and customers, especially millennials, are more comfortable investing in pieces they know will last.
Yes, gold costs more than it did in 1985, but so does your car!
Royal Chain has been crafting gold jewelry for over 40 years, so we know a thing or two about what sells and what doesn’t. And we offer the best selection for every segment of the market.
So go ahead, and go for the gold already!
|
Now, from the fashion runways of Milan to the windows of Fifth Avenue’s most iconic stores, it is clear that gold is back in a big, big way.
Speaking of big, today’s gold is definitely a lot bolder than it has been in the last decade. And while the cleaner, simpler and smaller profile pieces remain strong sellers at retail, the bigger, bolder pieces with some heft to them are catching up quickly. Think Nancy Reagan inspired bracelets and Notorious B.I.G chains. Yes, really, THAT big!
Don’t underestimate your gold customer. The profile has totally changed. She’s the girl next door, the fashionista, the office worker, and the high-powered attorney. He’s the ballplayer, the tech geek, the finance guy. The important thing is to know, today everyone wants a piece of the gold action, so be ready and have something for them when they walk through your doors. And today’s consumer is no fool, they know gold has intrinsic value and aren’t afraid to invest in something they can hold onto (or pass on) for years to come. Sticker shock has become less shocking and customers, especially millennials, are more comfortable investing in pieces they know will last.
Yes, gold costs more than it did in 1985, but so does your car!
Royal Chain has been crafting gold jewelry for over 40 years, so we know a thing or two about what sells and what doesn’t. And we offer the best selection for every segment of the market.
So go ahead, and go for the gold already!
If you would like to open an account with us,
we can get you set up in no time. Call us at 212.382.3340
or email [email protected] to get started.
If you mention code G2G, get 10% off your first order over $1000.
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