STAY UP TO DATE ON WHAT'S HAPPENING HERE.
Check back for continuous updates & important news from our world to yours. 


A FOCUS ON  E-COMMERCE:

Now is a great time to work on your online store. Don't have one? Build one! With so many tools available (and a lot for free!) these days, there is no excuse to delay on building out a robust e-commerce system. 
Whether your store is closed or you are down to limited hours, the best part about having an online store is you can take orders 24/7.

We can provide access to our web data files for you to load our inventory onto your website. There are a few ways to do this:

1) JOIN A 3RD PARTY NETWORK

There are several agencies offering website design help, as well as inventory tools. By joining one of these networks, you will get inventory access to all of their vendor partners within the network. Once access is granted, these agencies will set up an automated feed, making importing products to your website easier than ever.
We are already a part of the following networks. If you are already set up with any of these agencies - simply find us as a vendor within their platform and request access! Our team will approve you within 24 hours.

GEMFIND (JEWEL CLOUD)

AVALON SOLUTIONS

PUNCHMARK

THINKSPACE

If you don't have a website currently, we suggest working with one of these agencies to help get you started. Everyone works differently so it's up to you to find out which one is the right match.

1) REQUEST A CSV FILE FROM US 

If you already have a running e-commerce website, but need to add products, we can send you all of our data on an exported excel or csv file. Your web developer can then format it to your needs and do a bulk import! We'll also provide access to all images at the same time. When requesting csv files please specify which products or collections you are most interested in getting. 
Request files by emailing marketing@royalchain.com. 


A FOCUS ON  SOCIAL MEDIA:

To reach your customers, they say you've got to go where they are. And these days, chances are they're hanging out on social media. We know it can be overwhelming, but that's why we're here to help.

Social media can be a powerful tool for you to connect with customers and feel a part of your community. If you are currently very active on social media, then build on that. Don't shy away from your customers because of what's going on. Rather, lean into it, connect with your followers, and shift your tone slightly to acknowledge what's happening in the world. If you are not currently active on social media then NOW is a great time to start. Become familiar with the different platforms, try things out, find your voice.

Here are some specific ideas of things you can do online.

EDUCATE - Consider educating customers on the history of your business, or delving deeper into where your products come from. Feature a stone of the day, or a trend of the week.
ENTERTAIN - Social media can be a great place to have fun, laugh, and bond with others on the struggles of staying home. Feature some of your associates' daily schedules or post a fun recipe!
TAKE APPOINTMENTS VIRTUALLY - Allow your customers to connect with you through video. There are several free services offered now (like Zoom, or Google Hangouts). Or go live and send candid messages to your followers all at once.
TAG YOUR PRODUCTS - Make sure to sync up your website with your Facebook and Instagram pages. This way you can tag products in posts, sending customers directly to the product page to learn more if they are interested or purchase.
GIVE BACK - show support for your favorite charity or give back to the local healthcare workers or delivery businesses. Your customers will see that and probably want to contribute. When they are ready to shop again they'll remember how you were a pillar of your community.

Remember, production value doesn't matter. Be genuine, and people will relate.

How can we help?
We have an entire database of social media images saved for you:

These images are at no cost to you. You may download them and use them on your social media pages.
If you are looking for something specific or would prefer to view social media assets organized by collection, simply reach out to us. Email marketing@royalchain.com and you can get customized graphics & links.


Resources

 

Schedule of Upcoming COVID-19 Webinars  

 
Manufacturers & Suppliers — Management and Communication During the Crisis



______________________________________

A Guide to Online Resources Available to the Industry
______________________________________

JCK 
Jewelry Industry Coronavirus Resources

GEMFIND WEBINAR: How to Navigate Your Jewelry Store’s
Digital Marketing During Uncertain Times
GEMFIND WEBINAR


Our offices remain closed and all shipments & operations out of our New York office are on pause. The team is working remotely from home and can serve you with any questions, concerns, or marketing requests during normal business hours. Please reach out to us via phone, email, or website chat as you normally would. We thank you for your patience and understanding as we navigate these uncharted waters. Above all else, we urge our customers, friends, and partners to say safe! 


WORKING IN AN AGE THAT'S GONE DIGITAL
(While dealing with CORONA)

New York, NY

Let us help you by serving you remotely. 

Even though our offices are closed doesn't mean we can help you grow your business. We can try at least. If you've recently closed your store to keep your employees and customers safe, we totally get it. And we applaud you for taking those steps even though it's hurting your business. But there are still ways you can keep business alive, stay relevant, and plan for the future when all these crazy times come to an end. 

HERE'S WHAT YOU CAN & SHOULD BE DOING:

STAY ACTIVE ON SOCIAL MEDIA

Try to talk to your customers, take polls, and engage with them. You can feature new arrivals on your website, offer an online discount, hold a giveaway, or simply keep customers updated on your situation and how your store hours have changed. If needed, our team can provide social media images and videos for you to use on your page. See our ready-made assets here for each brand:

ROYAL CHAIN
PHILLIP GAVRIEL
INTUITIONS
ANGELICA


KEEP YOUR ONLINE ASSORTMENTS UP TO DATE
AND ADD NEW PRODUCTS

Let your customers browse from the comfort of their home. We can provide you with our own website data and all images so that you can easily import our products onto your site. We partner with several companies that will help do this for you (GEMFIND & Punchmark to name a few), or you can email marketing@royalchain.com to get access to the CSV files.  


STAY IN CONTACT WITH YOUR CUSTOMERS VIA PHONE OR EMAIL

We are happy to provide you with graphics or other design elements you may need to reach your customers.  Our graphics team is working remotely but is available for custom requests.

Here are some other ideas: 

  • Try video chatting. Offer to host an online consultation for custom design, engagement rings,
  • Offer cleanings or watch replacements to stay top of mind with your regulars
  • Offer curbside pick up and dropoff service, minimizing your physical contact so customers feel safe.


HERE ARE SOME WAY IN WHICH ROYAL CHAIN CAN SPECIFICALLY HELP:  

Though our offices are closed, we have an on-call staff working remotely to serve in whatever way we can.

Reach out to the marketing team and get access to the following: 

  • SOCIAL MEDIA IMAGES
  • WEBSITE BANNERS
  • WEBSITE PRODUCTS
  • VIDEO
  • DURATRANS (for when your store reopens, you can wow your customers with some new images!

Above everything, please remember this is a global team effort. We are in this together and we will get through this. Please reach out to us with any questions or concerns. 


NEWS ABOUT COVID-19

New York, NY

covid19
Dear Friends, 
As many of you are probably aware by now, New York State has required all non-essential businesses to close as of Friday evening. In light of this recent development, we applaud New York's Governor Cuomo for his leadership through this difficult time and for protecting our families and friends. The only way to flatten the curve and protect our people around the state, the nation, and the world is for us to take part in this effort.

In over four decades of running Royal Chain, I have never fathomed the idea of this happening.

I know many of you share our feeling of surreal as we enter unknown territory. While we know this may create difficulty for some of you, our trusted partners, we thank you for your understanding and your loyalty past, present, and future.

We promise to be back as soon as we are able to. In the meantime, our staff is working remotely from home, and we can service you from a safe place regarding anything you need whether it be marketing, billing, or something else.

At this time we ask our partners that are able and willing to please meet their obligations so that we may, in turn, meet ours and support the wonderful, dedicated Royal Chain Staff. 

What can we do to pass the time at home? Do the things you never get to do during our generally busy lives. Call a friend you haven’t heard from in a long time, cook that meal you promised you would for your family, or read the book you have been meaning to for years now.  We will get through this, and we will be stronger and better when it is all over. 

Please stay safe and stay healthy!

With sincere regards, 

Paul Maroof

President & CEO


        

INTERESTED IN WORKING WITH US?    

If you would like to open an account with us, we can get you set up in no time.

Call us at 212.382.3340 or email sales@royalchain.com to get started.

  Contact  Us  

Be the first to know  about new product launches, preorder opportunities, or other news & events by joining our email list below!



Website design by NY Web Consulting, LLC © 2019 Royal Chain Group. All Rights Reserved.