WHY MEN'S JEWELRY IS YOUR UNTAPPED CATEGORY.
Traditionally, men's comfort level in selecting jewelry has been relegated to the two W's: watches and wedding bands. Today, there is a far richer and more inclusive collection of styles for men to choose from. They include the millennial-driven braided leather, sophisticated-yet-retro gold chains, and fun dog tag pendants with just the right amount of bling. Statistics and sales over the last several years have proven that men’s jewelry is now a fast-growing area of the market that should not be ignored. It’s crucial for this to be reflected throughout your advertising, visual merchandising, and the overall hierarchy of your merchandise.
Sunday, June 20 is Father’s Day. It’s time to unapologetically shine the light squarely on men’s jewelry. Today’s fathers are largely millennials and Gen Zers, paving the way for jewelry to become an important category for a whole new generation. Ties and cologne are old-school. Your stores must mirror the changing times and offer what the growing demand for more men’s jewelry options dictate.
To meet the growing demand for men's jewelry in several categories, metals, and price points, we've curated a list of some of our best men's jewelry. Take a look below at our suggestions.
Want to see more? Browse our entire assortment of Men's Jewelry here: