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About us


As solidly linked as the name implies, Royal Chain Group is a third generation manufacturer and distributor of precious and alternative metal jewelry. What started as a basic chain company with humble beginnings in the 1970’s has grown to become the industry's leading designer, manufacturer and importer of precious and alternative metal jewelry. Our in-depth collections include gold and sterling silver, a diverse offering of basic and fashion jewelry, and some of the strongest, coordinated branded jewelry programs in the industry. All the gold and silver jewelry your store needs to compete and profit... and all under one roof.


Paul Maroof founded the Royal Chain Group in 1978.  Under his meticulous leadership, he developed his family-owned business bringing in his son and daughter as they work diligently together to run, develop, and grow the Royal Chain Group.  Mr. Maroof maintains a personal involvement in everything that the Royal Chain Group represents.  This commitment has made him the pre-eminent importer of quality jewelry among all retailers.


The company is also parent to nationally recognized brand, Phillip Gavriel, whose designer lines are executed beautifully in sterling silver,18k gold and precious stones. 


Royal Chain Group is a member in good standing with “The Responsible Jewellery  Council (RJC)”. The RJC is an organization committed to the promotion of trust in the global fine jewelry industry. As such they have created a Code of Practice (COP) which is a document that defines a standard throughout the Diamond and Gold Jewellery supply chain of responsible ethical, social and environmental practices applicable to all RJC members. Click here for more information about RJC Code of Practices.


The Royal Chain Group’s priority has always been its customer service.  Their staffs of highly skilled customer service representatives are there to accommodate every request with care, courtesy, and reliability.  They believe that a company is only as good as the people who represent it.  We welcome you to become part of the Royal Chain Group.