Recapping JCK 2024
June 7, 2024
RECAPPING JCK 2024
Now that the chaos of Vegas is over, our team is thrilled to report that the show went amazingly well, and the vibes were resoundingly positive. Our new products received great feedback, and our overall assortment offerings hit the mark. With a new booth breathing fresh life into the experience, the entire team came back feeling great about the year ahead. We've debriefed and downloaded all the info for you here....
New Booth Location
This year marked our first year in the Plumb Club, which came with a brand-new booth and location. We loved seeing familiar faces coming back to see what was new, and it was even more exciting to meet many new ones, with our eye-catching graphics and showcases filled with new merchandise. We were honored to be one of the many suppliers and manufacturers exhibiting in this space.
New Ordering System
If we had to pick the most exciting change for our JCK booth, it would be our new ordering system. Utilizing an advanced program combined with barcode scanners and mobile tablets, our sales team could write orders and assemble proposals faster than ever, and buyers enjoyed a much more convenient and efficient experience at our booth.
Insights From Our Team:
Phillip Maroof, Head Designer & Marketing VP said "The reactions to our new products have been overwhelmingly positive. It's all thanks to the hard work and dedication of our designers and merchandisers working all year round, studying trends, and developing them to be the most accessible to our retail partners."
When asked about his thoughts on the show, our Senior Service Rep Roy M. said "Everybody was excited to see our new styles. Being a part of the Plumb Club offered a very comfortable buying atmosphere, and the booth setup was very inviting for customers to come by, view the line, and sit and write orders. Many took advantage of the nearby food court, and the cold refreshments were great for the hot days. While the current gold market is high, we've seen our customers feeling optimistic, selecting new and different styles and enhancing their lines."
SVP Shlomo O. said "Major retailers were feeling positive about gold, despite increasing prices. We've had a lot of interest in the core "basics", along with our new bold fashion pieces. I was very happy about participating in the Plumb Club this year, and our customers were impressed with our new location and new booth. Definitely a successful show and the second part of the year looks very promising!"
So, what were this year's biggest hits?
Beaded Jewelry: Our assortment of beaded jewelry has expanded significantly over the past year. Whether it's classic polished beads in every millimeter gauge or innovative new textured pieces, these items were a major draw. Attendees couldn't get enough, with many pieces quickly becoming must-haves.
Bold Earrings: Bold, statement-making earrings were another highlight. In particular, big puffy hoops captured everyone's attention. These earrings offered a fresh take on a classic accessory, combining size and style in a way that resonated with many show-goers. And by the way, we're adding more "puffy" styles to our assortment - see the sneak peek below of all new products that debuted at the show.
Textured Pieces: Our new textured pieces truly stopped people in their tracks. By incorporating special techniques, we gave traditional gold jewelry a new dimension. The glacier bracelets, for example, featured intricate textures that added depth and interest. Additionally, our new diamante paperclip design, which mimics the look of diamonds set within the links, generated a lot of excitement. This innovative use of textures and finishes created stunning contrasts that captivated everyone who saw them.
We're grateful for all the hard work and creativity of our team - thanks to them, JCK Vegas was a tremendous success in highlighting our dedication to innovation and trend-setting. We can't wait to see these products thrive in the market!
Our website team is diligently working to get all the new offerings on the Royal Chain website, so check back soon! In the meantime, explore our new arrivals from earlier this year.
Didn't get a chance to visit us at the show?
Don't worry, we've got you. Take a tour of our booth and view all of the products we had on display here:
Don't work with us yet?
Please reach out HERE, to open an account.