A NEW GOLDEN AGE
To understand mankind’s attraction to gold, you must go back in history.
The metal played an important role in the world’s greatest and most advanced civilizations, like the ancient Egyptians and the Mayans. Gold became the single most important reason why exploration of the Americas progressed. In 1971, gold was allowed to be freely traded, thanks to President Richard Nixon. Since then, the metal has had its share of ups and downs.
Most recently, the pandemic pushed investors to the commodity as a safe haven, driving up the price. But with the virus seemingly under control as vaccinations gain momentum in the U.S. and worldwide, gold is backing down to more stable levels.
It’s the perfect time to start growing your gold jewelry assortment again.
While yellow gold had been lagging in popularity when compared with white metals and diamonds for years, the fashion world, and in turn consumers, recently have embraced the natural color of yellow gold in ways not seen since the 1980s.
About two years ago, the country’s biggest fashion magazines, like Harper’s Bazaar and Vogue, started featuring yellow gold jewelry in their editorial spreads. Long gone were the days of big, blingy diamonds on their models; these editors were telling the world that it was now all about big, bold and polished yellow gold.
While high fashion is generally perceived as aspirational, a more relatable segment of pop culture started to take a liking to the metal. Social media influencers began layering their gold jewelry looks on Instagram for all to see, from personalized trinkets to paperclip links, and even an ‘80s classic resurfaced--the herringbone.
Click the image above to browse our Spring 2021 Catalog, including new arrivals in basic chain, fashion, gold, sterling silver, and more!
Today’s gold jewelry has evolved with the times. To get the right assortment and guarantee success with the metal, turn to a company with more than 43 years of experience dedicated to the metal. Naturally, we mean us!
Royal Chain is meeting growing customer demand for yellow gold by offering exciting on-trend jewelry, price points that start as low as $80 wholesale, and updates on classic links like the paperclip and herringbone, and everything in between.
Phillip Gabriel Maroof, our Vice President of Design, says gold is the most versatile category in the jewelry sector because it is available in every single category and price point, and can adapt to trends more easily than the diamond industry. Plus there is the environmental sustainability factor of their gold jewelry, which is made mostly with recycled gold.
Pair those attributes with the fact that everything we make is in stock and ready to ship immediately means we can be the one and only source you will ever need for all your gold needs.
Here are some key looks to consider that are currently trending. These brand-new products from our latest collections are items every retailer should consider for their store this summer.
14k gold hardware bracelets with natural gemstones and diamond accents.
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From our branded collection, Phillip Gavriel, comes this new 14k gold Paperclip Cable Chain, available as a necklace or bracelet. You may also consider these stunning gold fashion pieces with diamond accents.
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The Herringbone, an ‘80s staple, is back and reimagined for a new generation. Wholesale starts at $250 for our multi-strand bracelet and necklace, and drop earrings.
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We are making an effort to hook younger consumers on gold with these colorful cord bracelets, $80, or this Cuban chain bracelet with heart, $150 wholesale.
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14K Love Curb Bracelet
RC13401-07
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14K Love Curb Bracelet
RC13401-07
Medallions are trending, this North Star, rainbow dial, and star pendant from give great sparkle at an amazing value on our popular14k mirror chain, starting at $100 wholesale.
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Safety first. The paperclip is not the only everyday household item to be turned into jewelry by pop culture. The safety pin is on its way to a jewelry store near you; be prepared with this 14k gold necklace or thread-through earring, $95-$160 wholesale.
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If you would like to open an account with us, we can get you set up in no time. Call us at 212.382.3340 or email [email protected] to get started.
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